Cara Shortsleeve, Sales Lead at Google

Cara Shortsleeve is a Sales Lead for New Advertising Products at Google, with a focus in Travel.  In this capacity, she helps incubate and bring new Travel advertising formats to market, ultimately driving adoption at scale.  Cara joined Google in 2007 as a Manager in Online Sales, Google’s mid-market sales channel.  Through 2010, Cara was a Vertical Lead for first the Financial Services and then the Healthcare verticals; she lead the sales and account management teams, and set the strategic approach, for advertising clients in these verticals.   Prior to her role as a Vertical Lead, Cara led the Agency channel for Google’s east coast Online Sales operations, and helped launch the Google Cambridge Online Sales office.   Before joining Google, Cara worked in sporting goods.  She managed the US running apparel business at New Balance Athletic Shoe,  and prior to that served as the Director of National Accounts for Hind (a division of Saucony, Inc.).  Cara also spent three years with Morgan Stanley's Investment Banking Division.